What Is Digital Marketing and Why Your Business Needs a Strategy (explained simply)
“We tell clients this every week: ‘We fixed the creative, raised the budget, and somehow leads are worse — what am I paying you for?’” What Is Digital Marketing and Why Your Business Needs a Strategy (explained simply) You’re already spending on ads, content, or agencies. If outcomes aren’t improving, the problem isn’t motivation — it’s systems. A strategy is a set of decisions about where to drive attention, how to frame it, and how the website must behave once traffic arrives . Without those decisions, money just accelerates the same leaks. Where marketing fails — the hard truth Most teams treat channels as tactical switches: more creative, different CTA, new caption. That gives short bumps. It doesn’t fix the funnel. When you see rising spend and falling quality, three things are usually true: Channel signals aren’t aligned with conversion intent . Content attracts the wrong segment or sets the wrong expectation. The website or landing experien...